1 June 2012
I should be able to walk outside in shorts and a tank top without a man snickering and whistling at me. My sister should be ale to eat in public and feel full, and then have to be self-conscious about if she can still fit her size 6 pair of jeans. My mom should be able to go to work peacefully, instead of having to deal with sexual harassment by her male boss.
An injustice is something that goes against the moral well-beings of others. Women and children doing things to their bodies to fit the norm of a spurious illusion on television is an injustice. This problem is very crucial to me because I find myself wanting to take every diet pill that is shown to me on television. Consistently being reminded that being “fat” or “big” or “overweight” is a problem has caused me to think this from advertisements and commercials. Everyone wants to feel beautiful and radiant, but people are being consistently reminded that skinny is the definition of true beauty.
People who are privileged to watch television have had interactions with advertisements in their juncture of engaging in watching television, that are seen during commercial break of a television show they watch. Advertisements today objectify women in the media as weak and fragile people. For example, in a Gucci advertisement about shoes, a woman was displayed only in her under garments modeling the new shoes they wanted to sell that paid more attention to her body than the shoes itself. More teenagers and children are exposed to these types of commercials everyday. The number of 30- second TV commercials seen in a year by an average child is about 20,000. (www.csun.edu) According to psychologist, Aimee Tompkins, “Everything that children see or hear in the media early on affects them in some way.” (www.allpsych.com) this could build up a lack of remorse for consequences, as children get older. “Children who view media violence are more likely to have an increased feeling of hostility, decreased emotional response to the portrayal of violence and injury that lead to violent behavior through imitation.”(Tompkins) When children begin to believe that this is normal in their lives then they begin to accept it an inflicting it further on people in their actual lives such as friends, family, and themselves. The Academy of Pediatrics says, “More than one thousand scientific studies and reviews conclude that significant exposure to media violence increases the risk of aggressive behavior in certain children, desensitizes them to violence.” After seeing different models body parts combined by a program called “Photoshop” together to get a perfect body to show on television; advertisements give people an image of what women are supposed to look like. Male children begin to criticize the women surrounding them because they are not as impeccable as women on television. To get attention from men women are more likely to buy diet products, make-up, and implants to mock what women in the media look like, which can lead to a woman suffering from anxiety and depression. Women in commercials set a paradigm to how a women in reality should appear in our society.
As children grow up, they gain the notion of women belonging in the kitchen because they recall the advertisement of the little girl playing with her Barbie kitchen set.
The United States has struggled to abolish all stereotypes, but contradicts them by tacitly displaying results of stereotypes in the media creating future problems with the citizens and future citizens. By complying with the notions promoted in commercials are creating are making the problems of sexism increase. For example, if I see the color pink I would associate it being a girl color or comparing blue to a boy. The reason why we associate those colors with people is because the media reminds us of what is acceptable to certain people
An simple solution to overcoming this injustice is to simply TURN OFF the television. Limit your time watching shows that degrade you as a lady. Believe in yourself that you are beautiful. Invite your friends over for a dance party, because in the words of Lady Gaga, “I’m on the right track I was born this way.”